The Employee on LinkedIn

Activate your online ambassadors and make your jobs go viral.

When you post vacant positions on social media, the successful sharing of these often depends on whether your employees are helping you spread the word trough their professional network. But if your employees do not understand how to use LinkedIn as a strategic tool, how can they become the viral army you and your company want?

With this workshop you not only provide your employees with tools that will help you make your job postings go viral, you also signal to them that social media is an important strategic communication platform for the firm.

Target audience

This course addresses HR and communications managers who wish to activate one of the most important recruitment tools - the employees and their networks.

Course form

We will customize the course to fit your current recruitment challenges so that you acquire all the necessary skills, and learn how to effectively search LinkedIn for candidates and enter into dialogue with them.


  • What is LinkedIn? Understanding the opportunities and converting them into results
  • How do I find relevant businesses worldwide on LinkedIn and how do I contact them? 
  • Your profile and how you expand your network 
  • Business Pages – What it is and how does it work? 
  • Like, follow, polls, comment and share – What are they?
  • Groups – how do I sign up and how do I communicate in a group? 
  • How do I find and share my corporate job postings/invitations/news? 
  • How do I upload documents or video or sign up for events? We look at different LinkedIn apps 
  • LinkedIn – What's in it for me? Motivating factors for employees


  • Basic introduction to LinkedIn including tips and tricks on how to strengthen your profile and presence on LinkedIn
  • Learn about the most used LinkedIn communication tools
  • Do’s & Don’ts
  • Experience how to recruit new employees, customers or how to contact your network in practice
  • Learn how you develop with LinkedIn and create value in your daily work
  • Get answers on all the questions you have about LinkedIn
  • Get your own LinkedIn guide

Additional information

  • Fruit, coffee, tea and water will be served all day, as well as a light lunch
  • Course material will be distributed during the course and there will be access to wireless internet 
  • Registration is mandatory, and any cancellations has to be made at least 5 working days before the course is to take place
  • Bring your own laptop/PC

Practical information


Approx. 2-3 hours incl. Preparations.


From 7.650,- DKK Excl. VAT

Your location


Christian Sylvester 

This course is only available as a company workshop.

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