Do you know the difference between CPV, CPA and CPM and how to calculate CTR?

We will answer all of the above, as well as every other question you might have concerning advertising on LinkedIn and Facebook in only 2 hours and 30 minutes.

Target audience

The course is for those who have never tried to advertise on social media.

Course form

We will discuss recruitment advertising on LinkedIn and Facebook, and translate facts into practical use. After getting this knowledge, you will be to handle your own job ads via social media and let the candidates come to you.


  • How to create a Facebook ad
  • Target your job campaign on Facebook – geographic location, gender, age, interests, work, education and much more
  • Sponsored Stories – promotion of your Facebook company page
  • Promoted Posts on Facebook – promote your Facebook postings and get more views
  • Facebook Reports & Insights – who clicks on your ads, and how often do they show up?
  • Conversion Tracking – measure your return on investment in Facebook ads
  • How to create a LinkedIn ad approved by the LinkedIn team
  • Target your job campaign on LinkedIn – title, job function, position, industry, company size, country etc.
  • Advertising Budget – choose between pay per click or per view


  • Learn how to design job ads
  • Target your ads to your audience
  • Measure the effect of your ads, so that you can constantly improve and optimize them
  • Increase your return on investment in advertising
  • Introduction of software tools for advertising
  • Local and international employment campaigns managed by you in just a few clicks

Additional information

  • Fruit, coffee, tea and water will be served all day, as well as a light lunch
  • Course material will be distributed during the course and there will be access to wireless internet 
  • Registration is mandatory, and any cancellations has to be made at least 5 working days before the course is to take place
  • Bring your own laptop/PC

Practical information


March 9th, 2018
May 30th, 2018
June 21st, 2018
August 16th, 2018


March 7th, 2018
April 12th, 2018
May 16th, 2018
June 12th, 2018
August 27th, 2018

9.00 – 11.30


2.795,- DKK Excl. VAT per person


Kejsergade 2, 3rd. floor 
DK-1155 Copenhagen K

Østergade 23-29
8000 Aarhus C


Christian Sylvester 

This course is also available as a company presentation

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